Welcome to HYH's
Marketing Resource Central
This page is a work in progress. As I find resources, links, opportunities, and ideas, I will drop them here for safe keeping.
* I use Amazon Affiliate links and I do receive $ from Amazon when you click on product links and purchase items from Amazon. I don't know what you look at or buy and so far I've been able to buy, on average, 3 cups of coffee each year from the income.
Books on Marketing Books
Confirmation of my belief that we each have a message to share with the world. If you want to share that message via a book, then you need to write it first. Then figure out how to get it into the hands of readers who need it.
Be an artist: write what you love. When you're done, then worry about marketing it.
Once you finish writing, your book must go from being your baby to being a widget.
The WIBBOW test (from Scott William Carter) — Would I Be Better Off Writing?
Rather than spending limited resources (your time and money) on marketing your book, would you be better of writing your next one (or marketing your business, or landing that next speaking gig)? Create your own test question: "Would I Be Better Off ________?"
Choose what marketing you do based on what you like doing and what you can consistently or repeatedly do. Remember #2 above, would you be better off writing / coaching / organizing / ________ (fill in the blank).
Books on Marketing (general)
Blogs / Newsletters / Websites
Newsletters, Blogs & Articles
under construction - check back for more